Author: Stephan Fink

Stephan Fink, Member of the Board, CEO of communications agency Fink & Fuchs Public Relations AG, Wiesbaden, Berlin, München

European Communication Monitor 2019 released

Communication profession in Europe is challenged by rising mistrust, but new organisational advocates and Artificial Intelligence offer opportunities to shape public discourse

The results of the world’s largest study into strategic communication and public relations are presented today. The European Communication Monitor 2019 surveyed 46 countries producing the following highlights:

  • Communication practitioners experience a low level of trust in their profession,
    but feel confident on a personal level with their colleagues, bosses, clients and audiences
  • External experts and top management are rated as the most trusted organisational advocates with marketing/sales and communications lagging behind
  • Artificial Intelligence is expected to impact the profession, but communication practitioners lack competencies and experience
  • Sponsored content is frequently used by every second organisation in Europe
  • There are significant differences between countries, as well as companies and non-profits across Europe

Continue reading European Communication Monitor 2019 released

Fink & Fuchs is new partner of the European Communication Monitor

The communications agency has been supporting the European Communication Monitor (ECM), the world’s largest transnational survey on strategic communication issues, as a “Digital Communication Partner” since mid-February. The Fink & Fuchs team is actively participating in the redesign and operation of ECM’s online content, the development of additional information offerings and the active marketing of results. The Wiesbaden-based agency brings to the table of the 3-year partnership its 15-year expertise in the design and marketing of scientific research projects.

“We are delighted to have gained in Fink & Fuchs a new strategic partner who will continuously advise and actively support us in structuring our information offerings and marketing our research results,” says the Director of the ECM’s research projects Prof. Dr. Ansgar Zerfaß of the University of Leipzig. Continue reading Fink & Fuchs is new partner of the European Communication Monitor

Alexandra Gross now a Member of the New GPRA Presiding Committee

GPRA Presiding Committee
The new GPRA Presiding Committee (from left): Alexandra Groß (Fink & Fuchs), Susanne Marell (Edelman.ergo), Christiane Schulz (Weber Shandwick) and Thorsten Hebes (Serviceplan PR)

The new management team of the GPRA – Association of Leading PR and Communication Agencies in Germany has now been formed. Christiane Schulz (Weber Shandwick) was confirmed as its President, Susanne Marell (Edelman.ergo) as Deputy President, and Alexandra Groß (Fink & Fuchs) and Thorsten Hebes (Serviceplan PR) as members of the Presiding Committee. Uwe Kohrs (impact) will continue to support the GPRA in his new position as Chairman. We are pleased that our Board member Alexandra Groß has been elected as a representative of Fink & Fuchs for our association for the first time ever. She will be responsible for the Training and Further Education department. Continue reading Alexandra Gross now a Member of the New GPRA Presiding Committee

Communication Value Circle for value-adding corporate communications strategies

One of the first milestones in the research project “Value Creating Communication” was the Communication Value Circle published in 2016, an extremely interesting approach to better connect communication with strategic corporate objectives. Launched in 2015 under the direction of Professor Ansgar Zerfaß, the five-year research project of the Academic society for Management & Communication is regarded as the world’s most comprehensive research program on corporate communications.

Especially with regard to the often cited deficits in the strategic orientation of communication and in the formulation of viable communication targets aimed at entrepreneurial value added, this new model seems to us to be very suitable for practice. So we spoke with Professor Zerfaß to gain more detailed information. Continue reading Communication Value Circle for value-adding corporate communications strategies

European Communication Monitor 2016

Corporate communications is becoming an increasingly datafied business but communicators still lack analytical skills. While communications is becoming an increasingly datafied profession, many communicators still lack the analytical skills to make sense of data.

Big Data and Algorithms gain importance in Corporate Communications

More than 70 per cent of European communication professionals believe that big data will change their profession but only one quarter has a developed understanding of the topic. Continue reading European Communication Monitor 2016

Fink & Fuchs becomes member of GPRA

Berlin, February 15, 2016 – Fink & Fuchs AG is latest member of  GPRA, the Association of Leading German PR and Communications Agencies. The PR agency that was founded in 1988 completed the audit successfully and was unanimously accepted to the circle of members by the admissions committee.

GPRA - German Society of PR agenciesFink & Fuchs AG is one of the top agencies in Germany and employs around 70 people in Wiesbaden, Munich and Berlin. The team advises under the leadership of its Board members Alexandra Groß, Michael Grupe and Stephan Fink companies, associations and public authorities on public relations, employer communications, online communications and international public relations. Communication of innovation, change and technological change is one special focus for the agency. Continue reading Fink & Fuchs becomes member of GPRA