Effective immediately, the Munich-based team of the communications consultancy Fink & Fuchs Public Relations will be assisting the IT security company Blue Coat on further expanding its corporate, product and brand PR in Germany, Austria and Switzerland.
With 15,000 customers, including 86 percent of the Fortune Global 500, and a global workforce of more than 1,300, the U.S. company based in Sunnyvale, California, is one of the world’s leading providers of IT security and network optimization solutions. Fink & Fuchs Public Relations’ job will be to position Blue Coat as a highly qualified partner for security technologies in the IT trade and business press, but also among the Managing Directors and IT decision makers, in the German-speaking region.
“Blue Coat was faced with the challenge of repositioning the company locally. The start of our collaboration with Fink & Fuchs PR confirms us in our decision. The agency team’s commitment and proactivity, but also their understanding of our topics and high quality of execution suggest that we can look forward to a long relationship,” said Andreas Gehrmann, Regional Marketing Manager DACH & EE, on working together with his new agency.
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About Blue Coat: Blue Coat Systems helps companies to implement a flexible security structure and architecture that continues to develop as the business grows and opens up new potential. Blue Coat’s Business Assurance Technology offerings consist of five service centers that together offer a seamless spectrum of security technologies, products, services and functions for companies of all sizes. They are put into a position to be able to select just the right infrastructure that meets their needs from a wide range of IT security applications and hardware. www.bluecoat.com
About Fink & Fuchs Public Relations AG: With more than 25 years of experience, Fink & Fuchs Public Relations is the strategic partner for companies and associations when it comes to successful brand management. As communication experts, our consultants enjoy presenting complex topics in ways that people can easily understand. The company is considered to be one of the Top 10 most qualified PR agencies in Germany (Wirtschaftswoche Consultancy Check 2013) and has a permanent staff of around 70 in Wiesbaden and Munich. We currently serve approximately 75 clients in the areas of information technology and telecommunications, consumer technology and industry, including Adobe Systems, Cisco Deutschland, Computacenter, Gelbe Seiten, Messe Frankfurt, Mobotix, Samsung, Schott and Techem.